THE CLIENT & BRIEF
Client: Secret Cinema / TodayTix Group
Event: Wishmas: A Fantastical Christmas Adventure, Old Bauble Factory, Waterloo, Christmas 2023
Volume: 10,000+ live activation and retail merchandise items
Scope: High-volume multi-SKU processing, timed seasonal intake and retail-ready presentation
Service: Inventory audit, branded kit assembly, secure off-site storage and staggered venue delivery
The challenge: 10,000+ items and no room to store them on site
Immersive events need a flawless behind-the-scenes supply chain. When Secret Cinema launched its first fully original production, a roughly hour-long walk-through attraction running daily, it needed a fulfilment partner that could process thousands of items without the audience ever noticing.
Two things made this hard:
High-volume, multi-SKU stock. More than 10,000 merchandise and production pieces arrived from sponsors and manufacturers, and we had to track, audit, and sort every one.
Staggered venue deliveries. The venue beneath Waterloo Station had limited space, so we couldn't store all stock on site. We had to prepare everything off-site and deliver it in carefully timed batches throughout the 8-week season.
Our solution: off-site kitting services and just-in-time delivery
Let's Get It Wrapped took control of the event's merchandise supply chain, turning raw inventory into polished, retail-ready products.
Secure off-site fulfilment. We delivered all 10,000+ pieces straight to our secure hub, where our team audited them and flagged any transit damage or sponsor shortages before the show opened.
Precise component kitting. We set up an assembly line for the multi-item gift and merchandise sets. We quality-checked every piece, then arranged and packed it to the event's brand guidelines.
Timed, staggered delivery. We ran a dispatch calendar so the venue's retail and activation spaces never overflowed. Finished sets were batched, protected for transit and delivered to the Old Bauble Factory in phases, exactly when the front-of-house team needed them [across X deliveries].
The results
10,000+ production and retail items tracked, audited and processed
0% error rate across complex, multi-SKU batches, with no stock lost
100% of event staff time on guests: the venue team never had to handle back-of-house stock
By trusting Let's Get It Wrapped with the heavy lifting, the Wishmas team ensured its retail and gift touchpoints matched the quality of the performance. We removed the chaos from high-volume seasonal logistics, so the cast and crew could focus on the magic.
Planning an immersive event or brand activation?
From sponsor gift kits to full retail merchandise runs, we receive, kit and deliver your stock on your schedule, so your venue team can stay focused on your audience.
